Brand location data
Where does Dollarama actually locate?
Site-level income, population, and demographic composition across 4 North American metros. Built from 242 real Dollarama locations in the Overture Maps Foundation dataset.
Generated Jul 6, 2026. Overture release pinned in source.
Sampled locations by metro
Where Dollarama operates
30-km radius searches around Toronto, Vancouver, New York, and Chicago. Demographic context aggregated from densest clusters.
| Metro | Sampled locations | Median income | Median age | Population |
|---|---|---|---|---|
| Toronto | 181 | — | — | — |
| Vancouver | 61 | — | — | — |
| New York | 0 | — | — | — |
| Chicago | 0 | — | — | — |
What this means for your territory
How to use this data
These metros show where Dollarama locates in the real world — not where the brand wants to expand, but where units actually live. Compare your candidate territory to these profiles.
If your site's income is below Dollarama's median, or your population is lower, understand why Dollarama is there anyway. Sometimes secondary indicators — adjacency to highways, employment clusters, or co-tenants — matter more than raw demographics.
This profile is a starting point, not the final word. A complete territory analysis includes unit economics, local competition, co-tenancy dynamics, and brand fit — what we deliver in our full Location Report.
Need deeper analysis of your territory?
Our Location Report adds unit-level brand fit, co-tenancy analysis, daytime population, and a Brand-Fit score specific to your site. $149 for a single location.
Data sources: Overture Maps Foundation (places, v2024-11), US Census Bureau (ACS 2023 5-year estimates), Statistics Canada (2021 Census). Every figure is attributed to its source and vintage in the Data Quality section of a full report. Learn our methodology.